盛视影业

Shanghai, November 12, 2009—Shanda Pictures Limited (“Shanda Pictures”), a wholly owned subsidiary of Shanda Interactive Entertainment Limited (NasdaqGS: SNDA), or Shanda, a leading interactive entertainment media company in China, and Hunan Broadcasting and Television Group (“Hunan TV”), today announced a strategic cooperation to invest an aggregate of RMB 600 million to establish a joint venture company (“the Joint Venture”), which will produce and distribute movies and television series, as well as engage in other related businesses such as agency services.

The Joint Venture’s first project will be a remake of a TV series, “Princess Huanzhu”, which was adapted from the romantic novel of the same name by renowned Taiwanese writer, Qiong Yao. Princess Huanzhu was first produced in 1998, and became one of China’s most popular television series. The Joint Venture also announced its intent to produce a movie based on “Xing Chen Bian “(Evolution of Beginnings), which is one of the most popular novels from Shanda Literature, a wholly owned subsidiary of Shanda. Xing Chen Bian is being adapted into an online game by Shanda Games Limited (NasdaqGS: GAME). The investment in this movie will present this popular novel to a wider audience via different forms of interactive entertainment.

盛大陈天桥的娱乐帝国梦想又前进了一步。继网游、文学、音乐之后，盛大牵手湖南广电投资6亿元成立盛世影业有限公司，正式涉足影视。

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